Y Creative Studio is the area of YatriArte dedicated to creativity, communication and artificial intelligence applied to art. The starting point is not technology, but the experience of someone who has been drawing for decades: Yatri has been a portraitist and caricaturist since 1998 and has lived through the evolution of visual storytelling — from pencil drawing to digital content. Here that experience becomes a method: take an idea, a person, a product or a story and turn it into images, videos and content that can communicate. Technology (including AI) enters as a powerful tool, but it stays at the service of vision, taste and the ability to tell stories — which remain human. The page brings together three main areas: Create (content), Teach (training) and Project (consulting and creative strategy).

Yes. Yatri uses digital tools and artificial intelligence as a concrete part of his creative method, but always with an artistic starting point: the idea, the drawing, the taste and the creative direction remain human. AI is used to speed up and expand possibilities — generating variations, exploring atmospheres, building images and animations, experimenting with styles — and the result is always selected, corrected and refined by an artistic eye. In this way technology does not replace creativity: it amplifies it. The results of these experiments are visible in the sections dedicated to the content produced, which document real work created also with AI.

Yes, and it is one of the main paths of Y Creative Studio. Through courses, masterclasses and one-to-one sessions, Yatri teaches how to use the new tools without losing your own voice: you always start from the idea and the creative direction, then you learn the tools to make it real. The paths cover image creation, video generation, content building, the creative method and the conscious use of artificial intelligence. The training path is linked to Y Academy and is updated regularly: anyone interested can ask for information about dates, programmes and how to take part.

Yes. Creating content for social media, websites and campaigns is one of the core areas (the ‘Create’ section of the page). The work starts with listening: what does the person or business want to communicate, who is the audience, which tone represents them best. From there a coherent series of content is built — images, videos, visual texts, storytelling — designed for the right channel and ready to publish. Content is made also with AI tools, but always under an artistic direction that guarantees consistency and recognition. To see the kind of work produced, the dedicated sections collect real examples made by Yatri.

Yes. The ‘Project’ area of Y Creative Studio is designed for those who want bespoke guidance: creative consulting, content strategy, concept and art direction, format development, campaigns and visual communication. It starts from your project — a business, a product, a story, an idea — and together we define the most suitable creative direction, with a concrete plan to carry it out. Consulting paths can also involve specialized professionals and partners when the project needs broader skills. To request a consultation, simply contact YatriArte and tell us about your project.

Courses and consultations have different prices depending on the type of work and duration. The page features a featured offer — ‘7 Days of Content’, with a masterclass to learn how to carry on — at promotional conditions (€99, indicated value €350): a dedicated landing page with all the details is coming soon. For courses, masterclasses and one-to-one consultations, quotes are defined based on the project: to find out about rates, availability and how it works, simply write to YatriArte, who replies personally.

Yes, and it is one of the starting points of the method: art first, technology second. The paths are designed to take anyone — even those with no experience with digital tools — from idea to finished content. Yatri explains every step in simple language, starting from drawing and creativity, so that technology becomes an accessible tool and not an obstacle. The training teaches both the practical side (using the tools) and the creative side (deciding what to create and why), with the goal of making each person autonomous and able to keep their own voice.

The page has dedicated sections for experiments, works and new possibilities, where only Yatri’s real material is collected. Besides the main page, AI-made content is available in the ‘AI-made content’ section, while the Maestro Baffo Movie project — the animated film by Y Creative Studio — has its own dedicated page with trailer and campaigns. Works are added over time: the page is a work in progress and is updated with new experiments, projects and real collaborations.